As of today, Fuxiateam officially becomes Fuxiateam Orofiock. The team led by Gianluca Laliscia is entering a new chapter in its history through a major rebranding project and a strategic partnership with Orofiock, the long-established brand of Gruppo Grigi, which has been a leading name in the animal nutrition sector for over 70 years. The official presentation took place on 17 July at Italia Endurance Stables & Academy, in Agello di Magione (Perugia), during an evening that brought together representatives of institutions, partners, sponsors, companies and the equestrian community.
This is not simply a change of name. Nor is it merely a new logo. It marks the birth of an identity that reflects what Fuxiateam has become over almost thirty years of activity, while at the same time expressing its determination to build the future alongside a partner that shares the same vision of excellence. Fuxiateam was founded in 1998 and, over the years, has achieved more than five hundred international podium finishes, as well as World, European and Italian titles, establishing itself as one of the leading teams in international endurance riding. Yet sporting results tell only part of the story. The other part is about the people who work every day according to a principle that has remained unchanged over time: the horse always comes first.
It is precisely this philosophy that led to the partnership with Gruppo Grigi. The integration of Orofiock into the team’s name and identity represents far more than a sponsorship agreement. It is a strategic decision that brings together two Italian organisations, both deeply rooted in Umbria and united by the same values: research, innovation, quality, a strong work ethic and equine welfare. It is a project in which athletic preparation meets scientific nutrition, technical expertise meets research, and the experience of two outstanding Italian organisations is placed at the service of a shared vision: to contribute to the development of endurance riding through an increasingly advanced, sustainable approach centred on the welfare of the horse.
The rebranding therefore becomes the tangible expression of this evolution. The new logo and the claim “Feel the FX”, conceived by Art Director Daniele Pampanelli, encapsulate what the team has become: not merely a visual identity, but an invitation to experience endurance as emotion, connection and culture.
The presentation evening, hosted at Italia Endurance Stables & Academy, took guests on a journey through the history of Fuxiateam and the reasons behind its evolution.
During his address, Gianluca Laliscia emphasised the deeper meaning of the new project: “This rebranding stems from a clear need: to authentically represent what we have become. With Orofiock, we are embarking not merely on a collaboration, but on a shared project designed to grow and develop over time. I would like to thank the Grigi family for believing in us. It is a source of great pride for us to embark on this journey together.”
Luigi Frenguellotti, Sales Director of Gruppo Grigi, explained the significance of the partnership with Fuxiateam and the reasons behind the Group’s decision to associate the Orofiock brand with the team’s name: “We chose to associate the Orofiock name with Fuxiateam because we recognised an organisation that embodies the same principles in which we have always believed. Our ambition is not simply to be a sponsor, but to act as a strategic partner, contributing to the growth of a project that represents Italian excellence on the international stage.”
Fuxiateam Orofiock marks the beginning of a project whose ambitions extend far beyond sporting competition. It is an identity built on almost thirty years of experience, now renewed through the coming together of two outstanding Umbrian organisations, carrying their names and values throughout Italy and across the world.
